By: RootSource Media Staff,
Approximately 100 companies, groups, and industry-leading speakers from Japan and abroad will be present, covering the past and future of cannabinoids and hemp
Tokyo, Japan, October 2025 – Japan’s rapidly evolving hemp and cannabinoid industry is entering a new era. The Japan International Hemp Expo 2025 (JIHE 2025) will take place November 14–15, 2025, at LUMINE 0 in Shinjuku, Tokyo. The event is organized by Asabis Inc. (CEO: Ryota Nakazawa) and Green Zone Japan (Representative Director: Yuji Masataka) and is recognized by Cannabis Insight as the largest international hemp exhibition and conference in Japan as of October 2025.
Japan Enters a New “Hemp Era”
Following major reforms to the Cannabis Control Act, 2025 marks what many in the industry are calling the beginning of Japan’s “Hemp Era.” The updated legislation has created a framework that allows for expanded use of hemp in wellness, medicine, and sustainable product development.
At this historic moment, JIHE 2025 will serve as a platform for education, business exchange, and international collaboration. The event merges two successful previous gatherings, CBD Journey and CannaCon, which have drawn more than 7,000 attendees and 300 exhibitors since 2021. Together, they have helped establish Japan as a serious participant in the global cannabinoid and hemp economy.
Event Overview
Dates:
Friday, November 14, 2025 (Business Day): 11:00 a.m. – 6:00 p.m. (Networking from 6:30 p.m.)
Saturday, November 15, 2025 (Community Day): 11:00 a.m. – 6:00 p.m.
Venue:
LUMINE 0, NEWoMan Shinjuku 5F, 5-24-55 Sendagaya, Shibuya Ward, Tokyo 151-0051
Google Maps
Admission: Free (some sessions and networking events require paid registration)
Registration: Japanese Page | English Page
Official Website: https://jihe.asabis.co.jp/en
A Global Showcase for Innovation
Around 100 exhibitors and organizations from Japan and overseas will take part in JIHE 2025. The exhibition floor will highlight the latest developments in CBD wellness, cosmetics, hemp textiles, food, bioplastics, and construction materials. Visitors will have the opportunity to experience how hemp is being integrated into Japan’s emerging green economy and its national goals for sustainability and carbon reduction.
Two International Conferences
JIHE 2025 will host two complementary conferences that together explore both the domestic and global hemp landscape.
CannaCon will provide free sessions focused on Japan’s medical and industrial cannabis ecosystem, featuring leading Japanese experts.
JIHE Forum will be a ticketed program that brings together international speakers to discuss advanced topics in hemp science, regulation, and trade.
Speakers will represent countries including Japan, the United States, Thailand, Australia, Singapore, Canada, and several European nations, creating one of the most diverse hemp forums ever held in Asia.
Key Sessions and Highlights
Business Day (November 14)
- Unlocking Global Hemp Markets: Trends and Trade in the USA, EU, and Asia
Speakers include Patrick Atagi (USA), Aya Kaetsu (Japan), and Phumchai Kambhato (Thailand). - RootSource Media Live Podcast: New in Hemp – Breakthroughs in Cannabinoid and Industrial Hemp
Hosted by Morris Beegle (USA) with guests Seth Rosen, Bonita Money, and Roger Nakazawa (Japan). - Hemp for Construction, Textiles, Bioplastics, and Circular Economy Models
Featuring Paul Benhaim (Australia), Sharon Deidre Leyson (Thailand), and Sergiy Kovalenkov (Ukraine). - Cannabis for Medical Use: Japan’s Research Models and Global Collaboration
Featuring Naoko Miki (Japan), Riccardo Longato (Italy), and Dr. Patrick Chin (Singapore).
Community Day (November 15)
- Exporting Hemp Products: Navigating Legal Gateways Worldwide
With Patrick Atagi (USA) and Olivia Ewenike (Germany). - From Wellness to Retail: Scaling Hemp and CBD Brands in Japan’s Consumer Market
Featuring Douglas Morrison (Japan), Terry Sudo (Japan), and Tomohiro Nakagawa (Japan). - The New Era of Hemp: Bridging Innovation and International Collaboration
With Seth Rosen (USA), Dr. Patrick Chin (Singapore), and Sergiy Kovalenkov (Ukraine). - RootSource Media Podcast: Hemp Landscape 2025 – Opportunities and Roadblocks
Hosted by Morris Beegle (USA) with guests Olivia Ewenike (Germany), Aya Kaetsu (Japan), and Satoshi Morimoto (Japan). - JIHE International Forum Wrap-Up: Connecting Global Hemp Opportunities
With Sharon Deidre Leyson (Thailand) and Roger Nakazawa (Japan).
Special Exhibition: “See, Feel, Learn”
A feature area developed with the Cannabis Museum and HEMP HUB will invite visitors to experience the history and potential of hemp through an interactive “See, Feel, Learn” exhibition. The display will combine historical education with insights into modern hemp technologies and applications, offering a unique view of the plant’s cultural and economic importance.
About the Organizers
Asabis Inc.
Based in Shibuya, Tokyo, Asabis operates one of Japan’s leading CBD-focused media and community platforms. The company produces educational content, manages events, and supports the development of the domestic hemp market.
Website: https://www.asabis.co.jp
Green Zone Japan
A nonprofit organization dedicated to promoting education, research, and awareness about medical cannabis and cannabinoid science. Green Zone Japan works to connect healthcare professionals, researchers, and the public through outreach and collaboration.
Website: https://greenzonejapan.com
Looking Ahead
With new legal frameworks and a growing global exchange of knowledge, Japan’s hemp sector is preparing for rapid expansion. The Japan International Hemp Expo 2025 will serve as a critical venue for industry leaders, researchers, and entrepreneurs to build partnerships, exchange ideas, and help shape the direction of the hemp economy both within Japan and across the region.
Event Details and Registration: https://jihe.asabis.co.jp/en
Organizer Contact: info@asabis.co.jp
