By: RootSource Media,
Award-winning documentary brings hemp farming, regenerative agriculture, and sustainable living to international audiences following its U.S. public television debut.
Author, filmmaker, and regenerative farmer Doug Fine is taking his award-winning documentary, American Hemp Farmer, to international audiences following its U.S. public television debut earlier this year.
The film has secured a multi-year global distribution agreement with Burbank-based Adler and Associates Entertainment, expanding distribution into 147 territories. It is also now available to stream or rent on Prime Video in North America.
Directed, produced, and hosted by Fine, American Hemp Farmer explores industrial hemp, regenerative agriculture, food security, and practical approaches to sustainable living.
The documentary has been available through PBS networks, public media stations, and on-demand streaming since March 2026, with a reported potential audience reach of nearly 100 million.
From the Hemp Fields to the Global Screen
Based on Fine’s bestselling 2020 book of the same name, the documentary follows Fine and two other families as they explore farming, food security, wildfire mitigation, and ways individuals can reduce their environmental impact.
The project grew out of Fine’s experiences on his remote New Mexico ranch, where a wildfire threatened his family’s home and livelihood.
“When I watched a wildfire-panicked bear attack our family’s goats on our remote ranch, I knew I had to make a movie about regenerative living,” said Fine. “It’s a lifestyle we can all adopt to be a part of the climate solution.”
Fine combines humor, adventure, and firsthand experience to examine how agriculture and consumer choices can contribute to a more sustainable future.
“American Hemp Farmer offers solutions instead of panic,” he added.
A Long History With NoCo Hemp Expo, Southern Hemp Expo, and IHI
Fine has been involved in the American hemp movement for more than a decade, documenting the crop’s potential through books, journalism, speaking engagements, and his own farming operations in New Mexico.
His relationship with NoCo Hemp Expo began at its inaugural event in 2014, when he released Hemp Bound: Dispatches from the Front Lines of the Next Agricultural Revolution. He went on to participate in nearly all 11 NoCo Hemp Expos held between 2014 and 2025, including highlighting his book American Hemp Farmer at the 2021 event.
Fine also participated in NoCo Earth Week, the virtual event produced in 2020 when the COVID-19 pandemic prevented the in-person expo from taking place. He was a regular contributor to the Southern Hemp Expo series and most recently participated in the inaugural Industrial Hemp International (IHI) Conference and Trade Show in March 2026 in Aurora, Colorado, produced by RootSource Media.
Morris Beegle, Founder of NoCo Hemp Expo and Southern Hemp Expo and Publisher of RootSource Media, considers Fine both a longtime friend and an important influence on his own work in the hemp industry.
“Doug and I have been good friends for well over a decade, and I consider him a mentor as much as a friend. I’ve learned a tremendous amount from his books, his keynotes, and the many conversations we’ve had over the years. He’s had a real influence on how I see the hemp industry, its potential, and the bigger picture of agriculture and sustainability. Doug has a unique ability to educate, entertain, and make people think, all while having a hell of a good time doing it. I’m thrilled to see American Hemp Farmer reaching audiences around the world.”
Film Festival Recognition and International Distribution
Before its public television debut, American Hemp Farmer earned Best New Mexico Documentary at the Santa Fe Film Festival, where it held its world premiere, and the Audience Choice Award at the Silver City Film Festival. The documentary was also an official selection at the Las Cruces International Film Festival.
The film has received coverage from Forbes, Cannabis Radio, and other media outlets for its entertaining approach to agricultural and environmental subjects.
Mark Belasco, Executive Vice President at Adler and Associates Entertainment, said the documentary’s humor and accessibility make it appealing to international audiences.
“American Hemp Farmer is an easy pitch, and already buzzy,” Belasco said. “That’s because it’s funny, wild to watch, and has easy tips for all of us to basically save humanity.”
The distribution agreement is expected to bring the film to additional international audiences over the coming years.
Bringing Hemp Farming to a Broader Audience
The international release comes as industrial hemp continues to attract interest for applications ranging from food and fiber to construction materials, bioplastics, and other bio-based products.
Despite regulatory obstacles and inconsistent government policies, farmers and businesses worldwide continue developing hemp markets and exploring the crop’s commercial potential.
Through American Hemp Farmer, Fine takes those conversations beyond industry conferences and policy debates, introducing viewers to the people growing crops, managing land, and putting regenerative practices to work.
Fine is the author of six books, including Farewell, My Subaru, Hemp Bound, and American Hemp Farmer. His journalism has appeared in major publications, and his work has included television appearances, a TED Talk, and testimony before the United Nations on the right to farm.
He is currently developing additional television projects, including Regenerate With Doug Fine, a travel series focused on regenerative living, along with his next book.
With international distribution underway and Prime Video providing another way for North American audiences to watch, American Hemp Farmer is positioned to introduce hemp farming and regenerative agriculture to people who may know little about the crop or its potential.
Watch American Hemp Farmer
American Hemp Farmer is available to stream or rent through Prime Video in North America, with international distribution expanding through Adler and Associates Entertainment.
Watch on Prime Video: https://www.amazon.com/gp/video/detail/B0HL3R5V5W
Learn more about Doug Fine: https://www.dougfine.com
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